![]() ![]() ![]() If your business is unique or you have special requirements you may wish to consider having a database built for you. There are plenty of software development companies in New Zealand doing some great things Custom built solutions Search the internet for “customer database software for ” and see what you get. The world is full of software developers and there’s a high possibility that someone out here has designed a customer database with your business in mind. Again these are available out of the box or as cloud solutions. POS systems are excellent for retail/wholesale and food service businesses. POS systems are excellent for retail/wholesale businesses as they generally record comprehensive client details, sales histories and often make loyalty and reward systems easier. The benefit of using an accounting system is that you can tell when a client last made a purchase, however the drawback is that it may not be as sophisticated or customer-oriented as a full CRM system.Īccounting systems are available out of the box or as cloud solutions. Most of these types of databases also have the ability to add unique fields and record additional information outside of the accounting data. Many companies have accounting systems where all their clients’ details are recorded for billing purposes. Many CRM systems also have integrated email marketing ability. Most CRM systems generally integrate with Microsoft Outlook for accessing email, calendars and contacts. Pricing plans range from per user/per month basis, to boxed software that needs updating every couple of years. Systems can be in the cloud, server hosted, or simply on one computer. There are many CRM products available online or from software retailers. This type of database records detailed information about clients including sales information and tracking.Ī CRM system is the best available for a sales database, however it may be excessive for businesses whose main focus is not sales. Much of this software is free, however may not be as helpful as industry-specific or CRM software.Ī Customer Relationship Management (CRM) system is a purpose built database geared toward sales. There are also specific contacts-database programmes available online which are out of the box solutions that can be easily customised to service such tasks as bulk mail-outs and email marketing initiatives. You can produce excellent reports and specific information, but again this will require someone with great technical skills and possibly a lot of time. The program does come with some wizards to help you set up databases, however once they’re set up they will need someone with good computer skills to customise and maintain them. Most businesses with Microsoft Office will already have Microsoft Access, which is a very good database program. This may be fine for some businesses, but unless the spreadsheet is very complex it will not be useful for much more than mass mail-outs. ![]() ![]() This is the most basic and non-integrated system of database, generally consisting of an excel spreadsheet of customer details, a quote book and a returns/repairs book. There are some standard systems which can also be tailored to suit a business’ requirements. For example Hairware, Menumate and HirePOS. There are myriad types of client database programmes available, and some businesses may choose software which is industry-specific. Track complaints, service issues and repairs.Provide after-sales and follow up service.When you have a robust customer database you are able to: Hair salons may record details of previous hairstyles. The core areas that databases record generally cover:ĭatabases can also record additional details specific to the business, for example, a bike shop may record whether a customer enjoys mountain-biking, road cycling, competitive track cycling or triathlon.Ī contracting business may record ongoing service contracts. The data that is recorded and tracked can vary widely depending on the business area, geographic location and target market. This guide contains the following topics: There are many types of databases that a business may use depending on the type of business and the computer applications available. A robust and detailed client database is an important tool for any business. ![]()
0 Comments
Leave a Reply. |